Posted: July 18th, 2016
•Per the text, healthcare consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others.
Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
•Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of healthcare consumers.
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