Posted: July 27th, 2016

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason’s approach?

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason’s approach?
a. American consumers are generally better able to identify their neighbors’ social class than their own social class.
b. Most Americans don’t mind talking about social class but usually get their own wrong.
c. American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
d. Respondents will list the social class they wish to belong to rather than the one they actually occu