Posted: July 18th, 2016

How does the health care consumer of today differ from the health care consumer of the past?

In the ever-changing health care industry, having an effective marketing strategy in place is more important now than ever before. The competition is greater, but also, consumer wants and needs have also changed since the introduction of marketing within the health care industry. For this discussion, respond to the following questions: How does the health care consumer of today differ from the health care consumer of the past? Please make sure you support each example with detailed information