Posted: July 26th, 2016

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?
a. fixed-interval reinforcement
b. fixed-ratio reinforcement
c. variable-interval reinforcement
d. variable-ratio reinforcement