Posted: July 27th, 2016

An agency trying to promote Bayer Aspirin

The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public’s tendency to “tune out” Bayer commercials.

The proposed technique will be to create ten different 15-second spots that all demonstrate reasons for using Bayer Aspirin.

Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin?
a. the theory of reasoned action
b. the two-factor theory
c. the balanced communication theory
d. the trait-factor theory