Posted: July 27th, 2016

Annette Simpson works for a fashion house in Paris and is preparing for the company’s upcoming line of winter clothing.

Annette Simpson works for a fashion house in Paris and is preparing for the company’s upcoming line of winter clothing. She is currently researching online to know what is in vogue this season. In addition, she is also networking with contacts from the press and fashion magazine editors to understand the changing tastes of consumers. Which of the following roles is Simpson playing according to Mintzberg’s classification of managerial roles?