Posted: July 27th, 2016

________ refers to the strategy of getting visitors to a website to forward information on the site to their friends in order to make still more consumers aware of a product.

________ refers to the strategy of getting visitors to a website to forward information on the site to their friends in order to make still more consumers aware of a product.
a. Viral marketing
b. Foot-in-door marketing
c. Demand-based marketing
d. Guerrilla marketing